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Effective Communication with Storytelling

分会场:  组织发展/研发效能/团队管理

 

案例来源 :

案例讲师

Guang Yang

Yelp Director of Product Management

Guang is a Director of Product Management at Yelp in San Francisco. He is responsible for the Yelp Reservations & Nowait business unit within Yelp, whose mission is to transform the dine out experience for diners and restaurants. With less than 3 years at Yelp, he has grew the business via both in-house innovation and acquisition 10 times. Now his business unit is one of the most strategic investment, as well as one of the fastest growing business across the company. Before Yelp, he had worked at Microsoft. With 10 years experience, he has profound understanding in product management, business strategy and building high performance teams.

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案例简述

 

Effective communication is one of key skills for any leaders. No matter what your role is, you are consistently communicating with the key stakeholders around you. Every communication is different depending on the goal and audience. It’s really important to get the communication right to get the right outcome. In this talk, we’ll discuss how we can make effective communication with storytelling.

 

案例目标

 

Effective communication is one of key skills for any leaders. No matter what your role is, you are consistently communicating with the key stakeholders around you. Every communication is different depending on the goal and audience. It’s really important to get the communication right to get the right outcome. In this talk, we’ll discuss how we can make effective communication with storytelling. 

 

成功(或教训)要点

 

 We’ll in particular focus on 2 scenarios:

1) Manage up: presenting to executives and managers

2) Manage down: presenting to team members

You will learn both the framework and the tactics of how to unleash the magical power of storytelling. You’ll be able to apply them to your work right away.



 

案例ROI分析

 

WIP

 

案例启示

 

You’ll learn how to communicate effectively with storytelling, with concrete framework to apply and specific tactics to use right away. With such learnings, you’ll be more effective at scenarios like

- Report work to executives and managers

- Getting buy-in and funding on business strategy and roadmap

- Motivate team towards an overarching goal

 

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