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Building an Inclusive Product

分会场:  产品创新/体验设计/运营增长

 

案例来源 :

案例讲师

Annie Wang

Microsoft Principal Program Manager

Annie is a 18-year veteran in Microsoft with proven success of leading large-scale collaborations and shipping world-class product like Cortana, Bing search, .NET Framework and Visual Studio. Her focus of the last few years is on AI-powered applications/services and led projects such as future of home experience in Microsoft Envisioning Center and SwiftKey. She is motivated by solving hard user problems and building delightful and inclusive solutions that scale.

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案例简述

 

The talk intends to:
1.Share the benefit of building for diverse customer segments
2.Discuss principles to apply in different stages of the product development and real-life examples:
a.In product definition/design phase – how you should frame the customer problem with inclusiveness in mind to provide best solution
b.In development phase – how to incorporate inclusiveness thinking into process and coding practices
c.In general – how we should think about user research and how to incorporate user feedback
3.Share learnings on how to embrace diversity helps foster a healthy team dynamics.

 

案例目标

 

Building an inclusive product is not about meeting the accessibility requirements. It’s a thinking framework that will enable your product to broaden its customer reach and strengthen the emotional connection with your users to make them sticky. 

Will share examples of how inclusive thinking helps deliver a better end result for Envisioning Center, Microsoft Pix and SwiftKey projects. 

 

案例ROI分析

 

SwiftKey’s user base has increase 2X after acquired by Microsoft. 

Microsoft Envisioning Center successfully demonstrates Microsoft vision and leadership in future tech to c-suite guests that help with the enterprise agreement negotiation (biz impact $ is confidential).

 

案例启示

 

Exclusion happens when we solve problems using our own biases. As we think more inclusively when we build our product, we open up opportunities to create new ideas and better solutions to serve our users better.

 

案例在团队中的意义

 

Building an inclusive product is not about meeting the accessibility requirements. It’s a thinking framework that will enable your product to broaden its customer reach and strengthen the emotional connection with your users to make them sticky.

 

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