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how to build product marketers love

分享时间: 2016年12月9日 - 12日

分会场: 团队管理/组织发展

案例讲师

魏雅文

LinkedIn Engineering Manager

LinkedIn Marketing Solution Engineering Manager

扫描二维码分享案例

 

案例简述

 

Will share with audiences some of the best practice on how to build effective team and become leader of leaders. Each company in silicon valley has its own DNA, signature or culture. LinkedIn has been listed within top 10 “best companies to work for” for many years. Based on my observation and personal experiences being software engineer, tech lead and engineering manager, I would summarize and highlight several key take-aways in the area of team building and culture cultivation.

 

案例目标

 

What makes a productive and innovative team? What makes engineers happy? What company culture encourages fast and sustainable growth?

 

成功(或教训)要点

 

-Fast fail and lightweight prototyping
-Small team and close collaborations within core functional roles: eng manager/leader, product manager, designer, and technical program manager.
-Intelligent risk and venture bets
-Craftsmanship vs. executions, i.e., quality vs. speed
-Sustainable growth: research and psychological safety
-5 levels of leadership
-Diversity and inclusions
-etc.

 

案例ROI分析

 

Engineer managers and team/company leaders can benefit the most from this talk.

 

案例启示

 

Every team, org, or company’s culture is set by the core team or the initial funding members. Healthy culture will eventually drive innovations, productiveness and attract talents, which will yield profitability and market shares.

 

案例在团队中的意义

 

I have witnessed the growth of LinkedIn from startup to IPO to big company and acquired by Microsoft (not yet but later by year end). Myself has grown from junior software engineer to engineering manager of a high profile team. There are many valuable experiences and lessons learned the hard way, which I would like to share with audience.